BA 333 - Business Research Methods

Credits: 3

Description
This course is designed to introduce students to the nature, scope, and significance of research and research methodologies. Additionally, students will study primary and secondary research methods with applications to specific problems, using qualitative and quantitative designs for proper investigation for current business problems. Students will learn to apply an understanding of commonly employed business research techniques to improve a situation, solve a problem, or change a process. Other topics that will be covered include problem framing, data collection, data analysis, and data presentation. Students will complete an individual research proposal based on a business topic of interest using the APA format.