Jan 02, 2025  
2023 - 2025 Voorhees University Catalog 
  
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2023 - 2025 Voorhees University Catalog
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MCM 430 - Media Research and Theory

Credits: 3

Description
Introduces selected trends in journalism and mass communication research, the logic of scientific research, and six basic approaches to conducting journalism and mass communication research: (1) survey, (2) content analysis, (3) experimental, (4) qualitative, (5) historical, and (6) legal. The course also provides the opportunity for developing a research proposal that may be the basis of the undergraduate or master’s thesis.


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