HOSP 337 - Hospitality and Tourism Marketing

Credits: 3

Description
This course examines how leading hospitality and tourism enterprises apply marketing principles to create and retain customers. Special attention is given to the timing, packaging, pricing, channels of distribution, advertising, and personal selling functions of destination-marketing organizations and convention and meeting facilities.

“Learning Outcomes”

Explain the influences that economic, demographic, social, political, geographic, and psychological factors have had on the travel and tourism industry
Predict trends that affect the marketing mix
Discuss the economic impact of the travel and tourism industry
Investigate major segments of the industry including airline, lodging, food/beverage, ground transportation, and cruise/resort
Explain the concept of destination marketing
Discuss the process of developing and coordinating a promotional program
Explain customer service and sales skills in travel and tourism