MCP 432 - Public Relations Research

Credits: 3

Description
A course designed to equip students to perform and supervise preliminary and detailed research and manage environmental assessment in contemporary public relations practice. The student is exposed to the purposes of public relations and the manner in which the PR department deals with problems and issues. Real-life case studies allow the student to experience actual issues. The course also provides students the knowledge to apply public relations principles to problems and opportunities which occur in a variety of work situations. Course objectives include the ability to develop a strategic public relations plan to deal with real world public relations problems and opportunities, and the ability to apply ethical decision-making in a variety of case study situations. Pre- requisite: MCM 230